Nike Basketball
UI/UX Design, Web Development
About Project
Experience Nike Basketball like never before. A user-friendly design guides you through next-level gear with fluid animations.
Problem
Shoppers needed a faster way to explore Nike Basketball’s ever-growing lineup without feeling overwhelmed.
Solution
A sleek Framer prototype that organizes shoes, apparel, and gear into an animated, drill-down catalog.
Results
(Test phase) Early testers completed product discovery 48 % faster than on the current site.
Role
UI/UX Designer, Web Developer
